Pharmacy is poor at promoting itself. It gets bad press. It needs a PR consultant. Politicians have one and they can spin any story to make it sound different.
Below are a few headlines from C+D and I have given them a spin:
“Most community pharmacists would not recommend career in the sector,” becomes “Several pharmacists recommend a career in community pharmacy.”
“MPs step up pressure on medicines shortages,” becomes “MPs step up pressure on medicines after MP gets a discount on his private sildenafil prescription.”
“One in 20 GP prescription items contains an error,” becomes “Pharmacists find and correct errors in one in 20 prescriptions.”
“TaxPayers’ Alliance slams MURs as a “£67m wasteful subsidy to pharmacists,” becomes “Mr Dispenser earns £8,400 from doing 300 MURs but has to pay £10,000 tax so is praised for his charity work.”